When it comes to successfully running a physical store, I believed that as long as the products that are being sold there are good-quality, aesthetically pleasing, and affordable, as well as the employees are friendly and helpful, everything will go smoothly. But a couple of weeks ago, when I visited a beautiful antique shop, the owner of which is a close friend of mine, I realized that I had overlooked one immensely important piece of the puzzle – the presentation of the products.
The moment I stepped into the store, I was greeted by the wonderful sight of at least five tasteful longspan workshop shelving units onto which all of the unique vintage objects were carefully placed and thoughtfully arranged. Yes, smart and experienced businesspersons are well aware of the fact that most people respond positively to neat product displays, especially when the choice is large. That’s exactly why store owners and managers pay so much attention to the way they arrange their products for public viewing.
Despite the popularization of online shopping, most individuals still enjoy spending a significant portion of their free time looking for the items they need and want in well-organized physical stores (emphasis on ‘well-organized’). This piece of information is extremely encouraging for the owners of physical shops, particularly of small ones, for they usually can’t offer their customers the option of online shopping. If you are one of them, you should know that you can easily attract more clients and thus increase your sales revenue by installing and using several longspan workshop shelving units as stages for your products. Speaking of stages, I believe that decorating the shelves in your store with small hand-made cards or labels (if the items you sell are your personal creations) or sweet little messages is something your customers will truly appreciate.
My friend told me that purchasing the steel shelves he’s been using for four years now has proved to be a great investment on many occasions. With the help of these shelving units, not only did he manage to free up enough space for his desk and chair in his relatively small antique shop, but he also started displaying his precious antique objects in a really creative and fun way. He says that store owners and managers must never forget the fact that people are visual creatures, which means that turning their shop into a neat, well-organized place with a nice flow should be one of their main goals.